Built from over 10,000 kids and teen voices, Coolest Brands is your insight into youth culture. One of the strengths of Coolest Brands is the insight it gives us into the cultural trends shaping kids’ and teens’ lives today.
“Cool isn’t a label — it’s a living, breathing signal.”
“So what?” is the question we always ask ourselves — and the reason Coolest Brands exists.
Our insight doesn’t stop at stats, it’s about what brands can actually do with the data.
Coolest Brands gives you a cultural read and commercial reality check all in one.
Our clients tell us the insights don’t just sit in a report, they ripple through their organisations, shaping strategy, product, comms and collabs.
Coolest Brands is more than a moment, it’s a year-round playbook for relevance.
Last year, we called out The New Search, Seeking Comfort & East Meets West amongst trends on the rise. Fast-forward to 2026, and brands tapping into those are seeing serious momentum in the rankings.
“The insights don’t just sit in a report — they ripple through organisations, shaping strategy, product, comms and collabs.”
At Beano Brain, we offer always-on syndicated products that help brands stay close to what families care about, 24/7.
