What does shopping really mean to Gen Alpha and how are they reshaping retail in the US?
At Beano Brain, we’re kids’ experts, specialised in understanding Gen Alpha and Gen Z. We work directly with kids, ethically and responsibly, with full parental consent, to understand what matters most in their lives.
Over the past year, we've listened to families across the US and UK share what shopping means to them. Gen Alpha: Born to Shop explores how kids are reshaping retail in ways many brands still underestimate.
“Gen Alpha has grown up with endless content and instant access, but what stands out in this research is how much they value experiences that feel real. For a generation raised on scrolling, the sales floor has become one of the places where meaningful connection still happens face to face. With family, with friends, and with the products themselves.”
Head of Beano Brain
