Specialist Ux Testing For Arsenal

Objectives

• Better understand Junior Gunners app users and discover UX/UI issues.
• Build a plan to increase app engagement for the 19/20 and 20/21 season.

Solution

• In-depth UX testing with x demographic, using a proprietary remote testing approach.
• Utilising Beano Brain digital motivation framework.

Results

• The research findings were translated into recommendations for xyz development and were briefed into x company's y in order to accomplish z.