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Beano Brain is a Specialist Kids and Family Insights Agency
Born from decades of engaging kids, we now help companies across the globe build their own connections with families using Rebel Thinking and our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.
Our kids insight services pair continuous proprietary research with rich, bespoke insights to tell an empathetic, intelligent and often untold global view of kids, teens and their families.
Whether you’re a growing start-up or an international household name, use our brain to solve live business problems and to anticipate the future.
Want to talk to us about your business needs?
Best Use of audience data
Digiday Awards (shortlisted)
Best commercial innovation
The drum online media awards
Agency of the year
market research awards (shortlisted)
What we do
OMNIBUS
Proprietary Survey Tool
Our unique quant tool captures accurate quant insights directly from millions of kids and teens 7-14 in the UK & US
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TRENDSPOTTERS
Our always-on panel
Seven year, in-depth, live insight database fueled by a longitudinal ethnographic panel of kids and teens in 7-16 in the UK, US and China.
Learn more
Bespoke Consulting
AD HOC EXPLORATORY INSIGHT STUDIES
Harness our deep understanding of Gen Alpha, Gen Z and their families with a bespoke insight study, tailored to your brief. It will equip you with a grounded understanding of the audience and actionable insights to inform strategic business and brand decisions.
CONCEPT IDEATION & VALIDATION
Test concept ideas with either a qual or quant audience, to get a rich, robust feedback to guide NPD and R&D projects.
BRAND POSITIONING
Use our unparalleled knowledge of kids and teens to inform your brands' strategic positioning and create a distinctive purpose.
GENERATIONAL IMMERSION WORKSHOPS
Upskill yourself on all things Gen Alpha, Gen Z and their families or drill down into a topic, in a workshop led by our researchers and strategists.
GET IN TOUCH TO DISCUSS YOUR NEEDS
PRODUCTS
OMNIBUS SURVEY
Quick and easy on-demand insights from +1,000 US & UK kids 7-14s. Ask them directly about their opinions, behaviours, awareness or attitudes.
TREND REPORTS
Regular trend reports outlining what’s hot and what’s not for Gen Alpha and Gen Z.
WHITEPAPERS
Detailed insight reports with analysis, context and commentary which provide the complete picture of Gen Alpha now and in the future.
COOLEST BRANDS
Our annual authoritative study into the coolest brands for UK and US kids and teens.
Case Studies
CLICK THE CLIENT TO LEARN MORE
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