Built from over 30,000 kids and teen voices, Coolest Brands is your insight into youth culture. Gen A don’t just consume brands, they remix, rate, and reinvent them. Coolest Brands reveals what kids truly value, share, and celebrate.
"Cool isn’t a label — it’s a living, breathing signal."
“So what?” is the question we always ask ourselves — and the reason Coolest Brands exists.
Our insight doesn’t stop at stats, it’s about what brands can actually do with the data.
Coolest Brands gives you a cultural read and commercial reality check all in one.
Join our exclusive Coolest Brands Webinar in November.
Coolest Brands is more than a moment, it’s a year-round playbook for relevance.
Last year, we spotted trends like New Consumerism and Finding the Funny… fast-forward to 2025, and the brands tapping into them are now climbing the rankings.
“The insights don’t just sit in a report — they ripple through organisations, shaping strategy, product, comms and collabs.”
Use the form to get the UK mini report now. If you're also interested in the US report, visit Coolest Brands US and join our webinar in November
