From off the shelf insight products to bespoke research and consulting, we help brands change, update or build, based on unfiltered, authentic insight from kids and families. All our qual and quant projects adhere to the highest level of child safety protocols (including COPPA and GPDR-K) and is age and grade-level appropriate.
Off the shelf products designed to keep you connected to the fast-changing world of kids and teens. Whether you need live cultural updates, emerging Gen Alpha trends mapping or deeper strategic context, there’s a product to match your challenge.
What’s Hot in Gen Alpha Culture Right
Get fresh, monthly insight into what kids and teens are thinking, doing and loving now. Powered by our Trendspotter Panel, directly from kids and teens.
You get:
A “Week in the Life” of kids and teens
Key themes to know this month
Spotlight On
The Hotlist
Perfect for marketing & brand, creatives, planners and media teams who need to:
Stay relevant by understanding what’s happening in kids’ lives now
Ensure a newly launched Gen Alpha strategy stays top-of-mind
Provide thought-starters for seasonal marketing plans
What’s coming next in Gen Alpha’s world
Spot what’s next before it hits the mainstream, with monthly insight reporting on emerging trends Gen Alpha are talking about.
You get:
Buzz-worthy products
Viral YouTube & TikTok trends
Must-have new Social Media platforms
Trending TV & Film
Emerging brands
Toys & play patterns
Winning brands & innovations
Kids & teen social dynamics
Topics will differ month-by-month
Perfect for innovation & R&D, brand strategists, brand positioning, and trend teams use Scan to:
Future-proof the innovation pipeline
Get new ideas for platforms and partnerships
Provide thought-starters for seasonal marketing plans
See the whole picture of Gen Alpha’s world
Review gives you strategic clarity and quali-quant data on how Gen Alpha approach a key topic: from gaming and sport to tech, film and social platforms.
You get:
PDF report for easy reference (approx 15 slides)
Each report is accompanied by a 1-hour presentation and Q&A with senior members of the Beano Brain team
Perfect for teams who need the bigger picture, from Insight and Planning to Comms, Brand, Strategy and Development:
Get your organisation up to speed on a youth culture topic, fast!
Identify kid-friendly partnerships
Unpack which IPs are resonating with t(w)een
Understand how kids are using and managing tech & social
Large-scale, nationally representative studies. Tailored for kids, safe, compliant, and fast. Perfect for brands who need robust insight to inform business Fast, scalable always on quant from 7–14s across the UK & US. The Omnibus is fast, cost-effective and designed by our youth researchers to discover real behaviours and opinions, directly from kids.
Large-Longitudinal & Ethnographic panels in the UK, US & China. We talk to kids and teens biweekly, tracking culture, play, tech, trends, and everyday life in their own words. scale, nationally representative studies. Tailored for kids, safe, compliant, and fast. Perfect for brands who need robust insight to inform business direction.
When your brief isn’t off-the-shelf, we go custom. Here are some of the bespoke services we offer, built around your brief, budget and business challenge:
Identify your brand’s next generation of consumers and uncover what makes them tick, so you can play a meaningful role in their lives now and for years to come.
Pressure-test your brand’s youth strategy before it faces discerning Gen Alpha consumers in the wild.
There are lots of brands vying for young people’s (and their families’) attention! Identify what’s unique to you and meaningful to the youth generations, to stand out from the competition.
Deep dive into Gen Alpha and Gen Z culture through interactive (and fun!) sessions guided by our team of youth experts.
Young users, and especially ones whose literacy is WIP, have different needs from UX/UI! Work with our team of specialists to design interfaces that reflect a range of developmental needs.
The youth generations aren’t a monolith! Get clarity on the young consumers your brand can meaningfully reach, and how to do so.
Brands winning with Gen Alpha are salient ones. Work with our team of youth experts to ensure that you’re delivering a consistent (and meaningful!) message to young people across brand touchpoints.
Co-create your brand’s next product, service or activation with your audience of youth consumers (rather than for them). This is a fantastic way to invigorate your innovation pipeline, while giving the youth generations a voice!
Harness our expertise in capturing Gen Alpha’s authentic experiences and opinions to understand what your brand truly means to them; from awareness (are you even on their radar?) to what they associate you with, how you make them feel and the role you play in their life.
Let us help you pinpoint where your biggest opportunities with Gen Alpha lie. What are their most important needs, which ones are underserved by competitors - and which ones are yours to own?
Not sure which route is right for you? Let’s talk it through
