Built from over 30,000 kids and teen voices, Coolest Brands is your insight into youth culture. Gen A don’t just consume brands, they remix, rate, and reinvent them. Coolest Brands reveals what kids truly value, share, and celebrate.
"Cool isn’t a label — it’s a living, breathing signal."
“So what?” is the question we always ask ourselves — and the reason Coolest Brands exists.
Our insight doesn’t stop at stats, it’s about what brands can actually do with the data.
Coolest Brands, landing 23rd September, gives you a cultural read and commercial reality check all in one.
Coolest Brands is more than a moment, it’s a year-round playbook for relevance.
Last year, we spotted trends like New Consumerism and Finding the Funny… fast-forward to 2025, and the brands tapping into them are now climbing the rankings.
“The insights don’t just sit in a report — they ripple through organisations, shaping strategy, product, comms and collabs.”
See the brand world through Gen Alpha’s eyes
Benchmark your “cool”
See what’s making brands stand out
Find out who’s winning with kids (that adults wouldn’t guess!)
Spot trends that will shape 2025
At Beano Brain, we offer always-on syndicated products that help brands stay close to what families care about, 24/7.