Fresh Brainpower
for Global Kids and
Family Brands
Powered by insights. Driven by curiosity. Specialising in kids.
Experts in global kids and family research, for decades our knowledge of kids has come directly from them 24/7, unfiltered and in a safe environment. Our approach tells an authentic and often untold global view of what kids really think, feel and do. Use our Brain to build connections with Gen Alpha, Gen Z, and their families.


Strategic Insight & Consulting Powered by Rebel Thinking
Kids always question why? And so do we. We call it Rebel Thinking.
We challenge the brief, question assumptions and flip perspectives to deliver original, thought-provoking market research & strategic consulting – to help brands cement their places in kids’ lives and family homes.
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Best Use of Audience Data
Digiday Awards
(Shortlisted)
Best Commercial Innovation
The Drum
Online Media Awards
Agency of the Year
Market Research Awards
(Shortlisted)
Unlock Kid-Safe, Unfiltered Insights
Our unique approach goes beyond raw data, tapping into the real voices of kids and teens 24/7. No assumptions, no filters, to help you
- Cut through the noise and get the attention of the next generation
- Predict what’s next in their world and stay ahead of cultural shifts
- Turn insight into action, with Beano Brain experts embedded in your team
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Coolest Brands: The
Ultimate Guide to Gen Alpha & Gen Z
Built on insights from over 40,000 voices, our flagship annual report reveals the cultural trends and key drivers that define tomorrow’s market.
Download the latest report to discover:
- The brands ranking with kids and teens today
- What’s keeping them engaged and loyal
- The cultural shifts and trends shaping their choices
- What brands must do to win their hearts

How we help

Get to the heart of the kids and family audience, with deep understanding of Gen Alpha
- Beano Brain Review (syndicated product): In-depth immersion in the kids’ market. Using the latest 12 months of data and exploring a range of sectors such as Video, TV & Cinema, Brands and Social Media, Review is a look back, so brands can plan forward.
- Beano Brain Pulse (syndicated product): Dynamic, live reporting on what’s hot in the lives of kids and teens, updated monthly from our always-on Trendspotters panels. Helping you react fast, based on current trends.
- Top 100 Coolest Brands (syndicated product): Our yearly flagship report, the ultimate guide to Gen Alpha and Gen Z, built from over 40,000 kids voices.
- Consumer Immersions: Experience the world of Gen Alpha and Gen Z first-hand to understand the forces driving their choices.
Deep dives that help you understand what’s working for your brand
- Kids Omnibus (syndicated product): Fast, proprietary insights sourced directly from kids and teens. Great for validating ideas, measuring awareness, or getting quick reads on hot topics.
- Bespoke Research: Tailor-made studies that tackle your most pressing challenges head on. From campaign testing to brand tracking, audience deep dives and more.
- Co-Creation Sessions: Collaborate with real kids and families to uncover what resonates, pinpoint opportunities and refine your ideas.


Get to the heart of the kids and family audience, with deep understanding of Gen Alpha
- Beano Brain Review (syndicated product): In-depth immersion in the kids’ market. Using the latest 12 months of data and exploring a range of sectors such as Video, TV & Cinema, Brands and Social Media, Review is a look back, so brands can plan forward.
- Beano Brain Pulse (syndicated product): Dynamic, live reporting on what’s hot in the lives of kids and teens, updated monthly from our always-on Trendspotters panels. Helping you react fast, based on current trends.
- Top 100 Coolest Brands (syndicated product): Our yearly flagship report, the ultimate guide to Gen Alpha and Gen Z, built from over 40,000 kids voices.
- Consumer Immersions: Experience the world of Gen Alpha and Gen Z first-hand to understand the forces driving their choices.
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