From pre-schoolers to teens, and the families that raise them, we work with kids every single day, across every channel, in multiple markets, helping brands stay connected through real insight, straight from the kids.
Every project adheres to the highest level of child safety protocols (including COPPA and GPDR-K) and is age and grade-level appropriate. Our team of youth experts specialize in research design that’s fun for kids while revealing how they really think, feel, and behave.
Turn insights into action and actionable strategies to grow your business.
We run domestic and multi-market bespoke qual and quant projects across Europe, North America, and Asia for some of the world’s biggest brands. As a method-agnostic agency, we approach each brief with our Rebel Thinking and work with our client teams to tailor our approach to your specific needs, timing, and budget.
Quantitative Research
Large-scale, nationally representative studies. Tailored for kids, safe, compliant, and fast. Perfect for brands who need robust insight to inform business direction.
Qualitative Research
Bespoke approaches including friendship pairs, co-creation workshops, parent & child interviews, kid culture immersions and more, always designed to ensure kids feel confident, comfortable AND enjoy themselves while insights are explored.
Large-scale, nationally representative studies. Tailored for kids, safe, compliant, and fast. Perfect for brands who need robust insight to inform business Fast, scalable always on quant from 7–14s across the UK & US. The Omnibus is fast, cost-effective and designed by our youth researchers to discover real behaviours and opinions, directly from kids. direction.
Large-Longitudinal & Ethnographic panels in the UK, US & China. We talk to kids and teens biweekly, tracking culture, play, tech, trends, and everyday life in their own words. scale, nationally representative studies. Tailored for kids, safe, compliant, and fast. Perfect for brands who need robust insight to inform business direction.
Kids Omnibus
Direct-to-kids quantitative tool that enables teams to hear directly from 7–14-year-olds, in as little as 2 weeks. Great for validating ideas, measuring awareness, or getting quick reads on hot topics.
When your brief isn’t off-the-shelf, we go custom. Here are some of the bespoke services we offer, built around your brief, budget and business challenge:
Identify your brand's next generation of consumers and uncover what makes them tick, so you can play a meaningful role in their lives now and for years to come.
Pressure-test your brand's youth strategy before it faces discerning Gen Alpha consumers in the wild.
There are lots of brands vying for young people's (and their families’) attention! Identify what’s unique to you and meaningful to the youth generations, to stand out from the competition.
Deep dive into Gen Alpha and Gen Z culture through interactive (and fun!) sessions guided by our team of youth experts.
Young users, and especially ones whose literacy is WIP, have different needs from UX/UI! Work with our team of specialists to design interfaces that reflect a range of developmental needs.
The youth generations aren’t a monolith! Get clarity on the young consumers your brand can meaningfully reach, and how to do so.
Brands winning with Gen Alpha are salient ones. Work with our team of youth experts to ensure that you’re delivering a consistent (and meaningful!) message to young people across brand touchpoints.
Co-create your brand’s next product, service or activation with your audience of youth consumers (rather than for them). This is a fantastic way to invigorate your innovation pipeline, while giving the youth generations a voice!
Harness our expertise in capturing Gen Alpha’s authentic experiences and opinions to understand what your brand truly means to them; from awareness (are you even on their radar?) to what they associate you with, how you make them feel and the role you play in their life.
Let us help you pinpoint where your biggest opportunities with Gen Alpha lie. What are their most important needs, which ones are underserved by competitors - and which ones are yours to own?
Built on insights from over 40,000 voices, our flagship annual report reveals the cultural trends and key drivers that define tomorrow’s market. Download the latest report to discover:
Get in touch with our experts for products and tailored strategies that elevate your brand’s impact.