Authentic Always-On Kids Specialists

From pre-schoolers to teens, and the families that raise them, we work with kids every single day, across every channel, in multiple markets, helping brands stay connected through real insight, straight from the kids.

Every project adheres to the highest level of child safety protocols (including COPPA and GPDR-K) and is age and grade-level appropriate. Our team of youth experts specialize in research design that’s fun for kids while revealing how they really think, feel, and behave.

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Our Approach

We help clients with their full spectrum of business needs, whether that’s planning a launch, testing early ideas, shaping strategy or answering youth-centric business questions as they arise.

How We Work: Kid-Safe Quant and Qual

We run domestic and multi-market bespoke qual and quant projects across Europe, North America, and Asia for some of the world’s biggest brands. As a method-agnostic agency, we approach each brief with our Rebel Thinking and work with our client teams to tailor our approach to your specific needs, timing, and budget.

Quantitative Research
Large-scale, nationally representative studies. Tailored for kids, safe, compliant, and fast. Perfect for brands who need robust insight to inform business direction.

Qualitative Research
Bespoke approaches including friendship pairs, co-creation workshops, parent & child interviews, kid culture immersions and more, always designed to ensure kids feel confident, comfortable AND enjoy themselves while insights are explored.

Our Unique Insight Tools

These are our proprietary platforms that power always-on, unfiltered unique access to young audiences.

Our Syndicated Products

Beano Brain Pulse
Regular releases on what's happening in the lives of Gen Alpha kids and tweens NOW, so your team can stay tapped into kid culture throughout the calendar year – whether that's summer plans, back-to-school trends, or holiday wish lists.

Kids Omnibus
Direct-to-kids quantitative tool that enables teams to hear directly from 7–14-year-olds, in as little as 2 weeks. Great for validating ideas, measuring awareness, or getting quick reads on hot topics.

Beano Brain Scan
Monthly trend reports showcasing
what's hot in the world of youth, so your team can ideate and future-proof your marketing strategy and innovation pipeline against what's next in the world of Gen Alpha.

Beano Brain Review
Qual-quant subject matter deep dives into 8 different topics of interest to our clients including: gaming, sports, TV & movies, and social media use. Designed to help brands and businesses get up to speed on a new Gen Alpha topic, fast!

Our Bespoke Consulting Services

When your brief isn’t off-the-shelf, we go custom. Here are some of the bespoke services we offer, built around your brief, budget and business challenge:

Audience Understanding

Concept, Creative and Comms Testing

Brand Purpose and Positioning

Immersion and Upskilling Workshops

UX and Ul Optimisation

Segmentation and Persona Development

Comms Frameworks

Product and Service Development

Brand Tracking

Market mapping

Coolest Brands: The Ultimate Guide to Gen Alpha & Gen Z

Built on insights from over 40,000 voices, our flagship annual report reveals the cultural trends and key drivers that define tomorrow’s market. Download the latest report to discover:

The brands ranking with kids and teens today
What’s keeping them engaged and loyal
The cultural shifts and trends shaping their choices
What brands must do to win their hearts
Splits by gender and age