Skip to main content
Show submenu for Coolest Brands
Coolest Brands
Coolest Brands UK
Coolest Brands US
Latest Insights
Services
Case Studies
About
Open main navigation
Close main navigation
Show submenu for Coolest Brands
Coolest Brands
Coolest Brands
Coolest Brands
Coolest Brands UK
Coolest Brands US
Latest Insights
Services
Case Studies
About
Get in touch
Get in touch
Understanding Kids’ Motivations To Play Football
Beano Brain x The FA
We helped the FA to launch their Superkicks initiative, aimed at getting kids into football
Objectives
To understand kids’ motivations and barriers to playing football
To develop an initiative and campaign to engage and be shared by kids and parents
Solution
Two phases of UX testing of both the prototype and the final app with kids and their parents
Concept testing and exploration with our Trendspotters panel
Beano Brain's interpretation and consultation on to push the insight even further.
View other case studies
Let’s Have A Chat!
Get in touch with Beano Brain and let us know what you are thinking
Get in touch with our experts for products and tailored strategies that elevate your brand’s impact.
