Our Omnibus is a safe environment for kids to be unapologetically themselves

They can be open and honest as they answer questions that appear in fun quizzes on beano.com. This means that the insights we provide are truly direct  from kids and teens themselves without any parental influence or bias.

1 million users every month
Questions answered weekly
Always-on direct access to kids and teens

Powered by always-on access to kids and teens

Our Beano.com platform is 100% safe for children and approved by the strictest privacy requirements and research ethics standards, including ESOMAR, GDPR and COPPA. 

We operate a watertight, worry-free environment based on privacy-by-design principles, meaning we never collect personally identifiable data.

The key behaviours and preferences of the Beano.com audience are 100% verified to be similar to those of the general population. Our audience is regularly calibrated to ensure that our responses are representative of Gen Alpha and Gen Z.

  • Get +1,000 sample responses, weighted to be nationally representative of 7-14 year-olds.
  • Ask UK & US 7-14 year old kids and teens about their behaviour, awareness, opinion and sentiment
  • Ask sets of questions either linked or independent, in multiple format
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KID-FIRST INSIGHT:
A DIFFERENT PERSPECTIVE

A ‘REGULAR’ SURVEY

Feb 2020, Ofcom, 8-11s, effective sample = 99:
“Which social media or messaging sites or apps does your child use?”

A BEANO BRAIN SURVEY

Feb 2020, Beano, 8-11s, effective sample = 690:
“Which of these do you have your own account or profile for?”

Our surveys are taken by kids in a safe environment they enjoy: an entertainment platform with fun quizzes and games.

This means that the insights we provide are truly direct from young people themselves - and are not filtered by parents' bias.

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