Building Engagement And Brand Affinity Foreone Family Brands

Objectives

• Better understand the brand’s multiple audiences to improve fan engagement and brand affinity – kids aged 3-8 years old, parents & adult fans.

Solution

• Stakeholder interviews and immersion in existing insight and recent brand strategy.
• In-depth mobile community giving access to families lives, kids' products & media consumption and parents branded social media preferences​.
• Comms and media execution evaluation interviews.
• Stakeholder strategy workshop.

Results

• Insight grounded comms and marketing strategy, short, medium and long term.