We immersed H&M kids in youth pop culture to inspire their back to school campaign
Objectives
Explore current and emerging Gen Alpha trends.
Boost H&M Kids’ relevance with Alpha kids whilst maintaining parent love in their back to school campaign.
Solution
The proprietary Beano Brain Trends Framework which synthesises macro trends and our existing Gen Alpha expertise to identify what is declining / peak /emerging.
Bespoke qual exploration of trends via our US Beano Brain Trendspotters.
Results
Recommendations on 12 distinct trend areas to pursue, and clear direction on how these could be expressed within the campaign itself.
