Helping Kinnerton With Sustainability

Objectives

• Create a new sustainable, ethically-sourced chocolate brand.
• Develop a brand positioning and marketing strategy which will encourage purchase and loyalty from kids 7-11 and their families.

Solution

• An immersive deep dive into the UK children’s market – behaviours, attitudes and trends.
• Product and creative workshops with kids 7-11 and their parents.

• A bespoke qualitative panel for creative and campaign development.

Results

• Informed final positioning of product, product name and brand touchpoints.
• Product successfully launched to market in Spring 2021.