Understanding How Children Use and Perceive ASMR Content
Beano Brain x Ofcom
We helped Ofcom Understand how children aged 11–17yo use and perceive ASMR and self-improvement content
Objectives
Gain an in-depth understanding of children’s experiences and views of ASMR and self-improvement content online, including the types of content children engaged with, what they liked and disliked about it, and the role and influence it had in their lives.
Form part of Ofcom's broader, ongoing research into children's experiences and views of the online world.
Solution
An integrated qual and quant published report c.100 pages, debriefed to Ofcom .
Anonymous animated video output of respondents to bring the children’s perspectives on ASMR and Self-improvement content to life first hand, engaging external stakeholders.
