Audience Immersion And Concept Evaluation for Studio Olafur Eliasson

Objectives

• Inform the development of a pan-European, interactive kids initiative with a strong social purpose.
• Unpack the relevant communication ecosystem - platforms and content preferences.

Solution

• A full day Gen Alpha immersion session to understand the cohort and their family structure, dynamics and influences.
• Monthly consultancy informing product development.

• Utilising Beano Brain digital motivation framework.

Results

• The development of an augmented reality app that allows kids to add their faces to objects and leave messages about the environment that will reach the ears of European politicians. The app is part of a collective artwork Earth Speakr and has launched in all 24 official languages of the European Union.