We helped Summer Reading Challenge to create a digital version of the challenge during lockdown, school and library closures in 2020
Objectives
- Digitally transform the Summer Reading challenge for lockdown in 2020 in weeks.
Solution
- Beano Brain Omnibus survey to understand kids’ feelings and behaviour around reading at that time.
- Trendspotter workshops to research, prototype and test a digital reading challenge over 5 days.
Results
- A remote design sprint with SRC and partner agencies delivered digitally via Miro and Zoom.
- During the following week’s Sprint the insights were quickly iterated on to deliver a new lockdown friendly digital
UX/UI for SRC.
- Over 300k books were read and recorded by kids on the new SRC site, a huge success exceeding expectations for the digital challenge.
