Unlocking Gen A Creativity For The V&A Museum Of Childhood

Objectives

• Explore current and emerging Gen Alpha trends around creativity and design.
• Understand key criteria for successful shared family experiences and days out.
• Obtain a detailed understanding of kids’ and parents’ media landscape to inform short and long term marketing strategy.

Solution

• Utilising existing proprietary knowledge of Gen Alpha and Millennial Parents.
• Bespoke qual exploration of creativity and design amongst 5-14 year olds.
• Direct from kids’ measurement of creative touchpoints, expectations and influences via Beano Brain Omnibus.

Results

• A bespoke, creativity-focused, audience immersion with a dual kids and parents comms and marketing strategy..