Beano Brain Is A Kids, Teens & Family Insights Agency

Deep audience understanding that helps brands connect with children, teens and families in meaningful, ethical and culturally relevant ways.

Young audiences are more diverse, expressive and culturally powerful than ever. At Beano Brain, we specialise in unlocking real, evidence-led insight into the attitudes, behaviours and motivations of kids, teens and families, giving brands the clarity and confidence to make smarter decisions.

Powered by our unique access to children, young people and parents, we deliver insight that helps you build better products, stronger brands and richer experiences for the next generation.

We are a specialist kids insights agency combining cultural intelligence, rigorous research and youth-centric thinking.

Who We Research

Kids (6–12)

How they play, learn, discover content, make choices and influence household buying.

Teens (13–17)

Identity, culture, digital life, creativity, influence and emerging behaviours.

Families & Parents

Gatekeeping, co-decision making, family values, purchasing behaviour and modern household dynamics.

What we do (core services)

Our kids and youth research services combine quantitative and qualitative methodologies with cultural insight and trend intelligence.

How We Work (Our Methodologies)

Every project is built around ethical, age-appropriate methods.

• Quantitative surveys
• In-home and online ethnography
• Co-creation labs with kids and teens
• Community diaries & digital tracking
• Semiotics & cultural analysis
• Behavioural observation
• Creative workshops
• Parent & Caregiver interviews

Our approach is built on safeguarding, transparency, and ensuring young participants feel safe, respected and empowered.

What Makes Beano Brain Different

1. Youth-centred expertise

Decades of experience understanding young audiences and their worlds.

2. Direct access to real kids & families

We engage with children, teens and parents regularly, giving us unparalleled cultural proximity.

3. Cultural intelligence meets research rigour

We blend quantitative research with trend monitoring and cultural anthropology.

4. Ethical & child-safe practice

We work to the highest ethical standards, safeguarding children and ensuring responsible participation.

5. Proven impact for global brands

Our insights help brands create better content, products and experiences that genuinely resonate.

Case Studies

We partner with brands across entertainment, retail, education, arts and FMCG to help them understand what matters to kids, teens and families and to turn those insights into meaningful action. Our recent work includes:

Kinnerton

Supporting a confectionery brand to develop a sustainable kids’ chocolate product, using deep insight into children’s behaviours, family expectations and purchasing drivers.

The Summer Reading Challenge

Helping a national reading initiative rapidly redesign their digital experience during lockdown through kids’ behavioural insight, workshops and fast-turnaround prototype testing.

Okafur Eliasson

Guiding a European cultural organisation with Gen Alpha insight to shape a creative, youth-led digital experience delivered in over 20 languages.

H&M

Immersing a global fashion retailer in youth pop culture to understand emerging Gen Alpha trends and inform a major back-to-school campaign.

Safeguarding & Ethics

We follow strict ethical guidelines to ensure safe, responsible research with young people.

Remember:

Age-appropriate methods
Transparent informed consent
Child-safe data handling
Moderators trained in working with children
Parent/caregiver oversight where required

Let’s understand the next generation, together.

If you’re looking for a kids insights agency that combines research rigour with cultural intelligence, we’d love to talk.

Get in touch with our experts for products and tailored strategies that elevate your brand’s impact.