The trail-blazing reading app asked us to emulate its scandinavian success in the uk
Objectives
Grow number of subscription trials and conversions of the app in the UK.
Better understand the UK audience to develop the Pickatale brand and help increase marketing effectiveness.
Solution
In-depth UX testing with UK kids 4-10 years old.
Bespoke qual exploration with kids and their parents.
Harness existing proprietary knowledge of Gen Alpha and Millennial Parents and literacy.
Results
Delivery of consumer insight-led actions for short term trial boost and longer-term product pricing, subscription growth and product development strategy.
